20% off Revel Wheels & Rail 27.5 Frames\Builds - Use Code: RWRail20

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Adam Miller

Adam Miller grew up in Alaska and is a self-proclaimed bike nerd. He started his first business when he was 11— buying used bikes on Ebay or at garage sales, deconstructing them, and selling the individual components. After causing his parents a series of mild anxiety attacks in the early days by taking risks like using new services like Paypal to send money to strangers over the internet, he started steady after-school work in an Anchorage bike shop at age 14.  Adam later worked for 907 Bikes, and then founded Borealis Fat Bikes after moving to Colorado Springs. Adam sold Borealis in early 2015, spent that summer fishing and biking in Alaska, and then decided it was time to step it up and pursue a new business idea. He started a company called Why Cycles, which he still operates alongside Revel Bikes. His dream was always to make the best carbon full-suspension mountain bikes, so he started cooking up Revel Bikes in early 2016. The rest is history.

Chris Reichel

Chris was born a New Yorker and when he decided he couldn’t stand taking public transportation for two hours to ride his bike on dirt, he decided to change things up. “So one day I just freaked out, gave all my stuff away, and moved to Arizona with two bikes and $700 in my pocket.”  After being the main marketing guy at Industry Nine, we dragged him out to Carbondale to help us build Revel. Chris is a high-achieving bikepacker, adventure cyclist, and bike journalist, who loves nothing more than to explore and share adventures focused around bikes. He has been a featured writer for numerous publications like Mountain Flyer, Freehub Mag, Adventure Journal, and many others. He has probably ridden his bike across Nepal and Mexico more times than most people. Don’t let the bikepacking style fool you—Chris grew up racing downhill on the East Coast and can rally a Rail down a jump line with all the style.



Jordan Haffener

Born and raised in Oklahoma, Jordan’s love of adventure started at a young age. From the time he could walk he was outside playing, climbing, building, and investigating everything. After buying his first bike in middle school to ride to and from school, Jordan was hooked on bikes.  His obsession with all things bikes led him to study mechanical engineering at Kansas State University where he also race road, cyclocross, gravel, and mountain bikes through the KSU cycling team and worked part-time in a local bike shop. After graduating from college, Jordan and his future wife moved to Anchorage, Alaska to chase the great outdoors (and work). When the opportunity to join the Revel team presented itself, Jordan and his wife jumped at the bit to move back to the lower 48.  When not at work or on a bike, Jordan can be found packrafting whitewater, skiing in the backcountry, tele skiing at the resort, or climbing some ice or rock and will likely have his two English bulldogs in tow.


Matt Boughton

Matt was born and raised in Colorado right here in the Roaring Fork Valley that Revel calls home. You could say he’s the token “Local” of the bunch. Working in bike shops since he was 14, Matt is no stranger to the bike industry at this point. He’s moved away from the valley several times over the years to pursue a career in the bike industry with brands like Borealis and Pivot Cycles only to find himself returning to where it all started. “Everything I need is right here!” he says, pointing to the surrounding wilderness, “I’ve got all these mountains, rivers and open space to explore. Working at Revel in a place like this is just the icing on the cake.” Matt is a true bike nerd at heart so coming on as the Purchasing & Inventory Manager at Revel has been a perfect fit. Off the bike and out of the office Matt can be found snowboarding, hiking, camping and fishing with his Wife Katy and Pug Tank.

Christian Terzich 

Born and raised in Chicago, Christian’s love of bikes came about while studying art in the city. In the heart of a booming fixed gear scene that went hand in hand with late nights, alley rips, music, and mischief, Christian was able to find his own, building fully custom fixies from parts to one-of-a-kind paint jobs that reflected city life and the seedy culture it embodied. After moving to Colorado to chase deep powder turns and mountain lines, he discovered his affinity for nature, full suspension bikes, and the sweet, sweet taste of dirt. With days spent shralpin’ berms, casting lines, or simply staring at the clouds, he finds it hard to imagine going back to city life; especially one without mountain bikes, the shared love and appreciation for the sport, and the friendships and community that are born of it.

Drew Huemmler 

Drew was born and raised in Pennsylvania and grew up playing Ice Hockey and Rowing. It wasn’t until he attended Colorado College that he found mountain biking and shifted his focus to facilitate as much riding as possible.  After school, he pursued the dirtbag dream in Carbondale working at Ragged Mountain Sports where he successfully convinced the crew of climbers that biking was in fact cool. His first job in the bike industry was at a bikepacking bag start up, Defiant Pack. As fortune has it, Why Cycles / Revel Bikes moved in across the parking lot. If you have a Why Cycles frame bag, Drew sewed it. During his time at Defiant, Drew was drawn to the endurance bikepack racing scene. He quickly completed the Colorado Trail Race in the notorious year of 2017 where 25% of participants finished, as well as the Arizona Trail Race 300. Keep an eye out for him at future events, smashing along in the middle of the pack and yucking it up with other racers. Now at Revel Bikes, he will be helping with wholesale accounts and customer service.

Commitment To Sustainability

Here at Revel, our goal is more than simply designing and sharing amazing bikes that we love to ride. And it’s more than merely trying to offer the best customer service and purchasing experience possible. Our higher goal is to go home every day and feel good about ourselves, and that goes one step further – we want to find balance for ourselves and others by making this world a better place by any means we are able.

To that end, we are committed to having the most environmentally-sustainable business we possibly can.  We recycle all inbound cardboard and plastic that comes to our office, and we don’t use plastic and paper ware in our office break room.  Adding to that, we choose to work with a manufacturer that abides to these principles too. They are committed to recycling scrap carbon, minimizing or eliminating the use of harsh chemicals in the manufacturing process and recycling and disposing of shop items responsibly.