We are life-long bike revelers—a mix of dirt-bag bikers, die-hard creators, and business people. Since we’re rider-owned and privately-funded, we can do what we want. So we launched Revel Bikes to support our passion and achieve this goal: to build the absolute best full-suspension mountain bikes—ever.

We’ve recruited a team of industry icons to do it.

Adam Miller, the owner and deep-rooted bike nerd who founded two previous bike companies. Jeremiah Starkey, former lead engineer at RockShox and Trust Performance, now leading all mechanical engineering aspects of our bikes. He collaborated with Chris Canfield, who designed and patented our truly magical suspension. Oh, and he’s also our trusty COO. Mike “Steezy” Giese, arguably the most talented industrial designer in the bike world, can also put any of us to shame on the bike. And he spent hundreds of hours making our products look as good as they ride. Chris Reichel helps us tell our story and keeps us having fun. Kevin has been with us since day one overseeing operations and ensuring the highest-level bike-build quality. Flynn manages product development projects and can beat any of us down a mountain on a bike. Greg and Andy provide the very best customer service in the business.

To us, nothing beats that thrill of railing a berm or scrubbing over a jump with nothing to focus on but the trail ahead. So get on the best mountain bike and let’s go revel the trail!

Meet the Crew

Adam Miller

Adam Miller grew up in Alaska and is a self-proclaimed bike nerd. He started his first business when he was 11— buying used bikes on Ebay or at garage sales, deconstructing them, and selling the individual components. After causing his parents a series of mild anxiety attacks in the early days by taking risks like using new services like Paypal to send money to strangers over the internet, he started steady after-school work in an Anchorage bike shop at age 14.  Adam later worked for 907 Bikes, and then founded Borealis Fat Bikes after moving to Colorado Springs. Adam sold Borealis in early 2015, spent that summer fishing and biking in Alaska, and then decided it was time to step it up and pursue a new business idea. He started a company called Why Cycles, which he still operates alongside Revel Bikes. His dream was always to make the best carbon full-suspension mountain bikes, so he started cooking up Revel Bikes in early 2016. The rest is history.

Greg Herrman

Greg Herrman has been obsessed with bikes since the early days of mountain biking in the 1980s. After a few years in the high-end technology world, he decided that working with bikes suited him a whole lot more than a stuffy corporate environment. Greg worked with Adam at Borealis Bikes after managing sales at Colorado Cyclist, SRM, and a multitude of other bike-related businesses. Currently, Greg manages all sales and customer service for Revel, even though he’s the ultimate non-sales-oriented sales guy.  With his mild-but-intelligent feedback, Greg works with customers to make sure they truly will love the bike they buy. He spends as much time as it takes to help you get the Revel of your dreams. He also moved to Carbondale to work at Revel, and is basking in the simplicity of a small town with no traffic and incredible mountain bike trails nearby. Greg also heads up all Revel wholesale accounts, so if you’re a bike shop, you’ll likely work with him to get some Revels dazzling your sales floor.

Andy Michelin

Andy is a native Coloradan who has worked in the bike industry for almost 20 years. You name it, he has probably ridden it or fixed it. Andy is also our resident espresso aficionado and takes it upon himself to ensure we have the best coffee to serve our customers (and ourselves) every morning at our espresso bar. If you give us a call, there’s a good chance Andy will pick up, and he can answer any question you might have about any bike or bike part ever made. Andy is an expert when it comes to full-suspension mountain bikes, and he’s ridden and sold just about every mountain bike that has been around since the 1980s while working at numerous bike shops—most notably Colorado Cyclist. If you have questions about how a Revel will ride compared to your 1992 GT Zaskar, Andy is your man.

Jeremiah Starkey

Jeremiah Starkey is one of the smartest, most detailed engineers in the bike industry, and has the résumé and product development history to back it up. Jeremiah and Adam are long-time friends, and he has been a major part of the engineering process with Revel since the beginning. After working for Revel on a contract basis throughout the development process, he took a leap of faith, moved to Carbondale, Colorado, and is now part owner, COO, and head engineer for Revel. He was a lead engineer at Rockshox for 10 years and most recently was director of production, research, and development at Trust Performance, and worked with Dave Weagle and Jason Schiers to bring the Trust fork to market. He also worked in product development for Selle Royal—so to say he is a bike suspension engineergenius is an understatement. He’s the perfect addition to Revel’s all-star team.

Flynn George

Flynn grew up in a tent in the woods with no running water or electricity. During that awesome time of his life, he learned to ride a bike by jumping three feet off the porch to flat and building tracks in the woods of Port Townsend, Washington. After hitting the books and studying physics and math at Colorado College, he decided that working with and riding bikes was far more appealing than the florescent lights of a lab. He has worked in the manufacturing and distribution side of the bike industry for years. While racing mountain bikes in the professional Enduro circuit, Flynn decided to start Backcountry Lifeline, a non-profit dedicated to teaching first aid classes for mountain bikers. Flynn is our resident project manager and do-everything guy, and along with Kevin, leaves the rest of us in the dust every time he gets on a bike. Fun fact: Flynn won the local Aspen Snowmass downhill series while riding prototype Revel bikes during the summer of 2018.

Chris Reichel

Reichel was a New Yorker and when he decided he couldn’t stand taking public transportation for two hours to ride his bike on dirt, he decided to change things up. “So one day I just freaked out, gave all my stuff away, and moved to Arizona with two bikes and $700 in my pocket.”  After being the main marketing guy at Industry Nine, we dragged him out to Carbondale to help us build Revel. Chris is a high-achieving bikepacker, adventure cyclist, and bike journalist, who loves nothing more than to explore and share adventures focused around bikes. He has been a featured writer for numerous publications like Mountain Flyer, Freehub Mag, Adventure Journal, and many others. He has probably ridden his bike across Nepal and Mexico more times than most people. Don’t let the bikepacking style fool you—Chris grew up racing downhill on the East Coast and can rally a rail down a jump line with all the style.

 

 

Meet the Crew

Adam Miller

Adam Miller grew up in Alaska and is a self-proclaimed bike nerd. He started his first business when he was 11 years old: buying used bikes on Ebay or at garage sales, deconstructing them, and selling the individual components. After causing his parents a series of mild anxiety attacks in the early days by taking risks and using tools like Paypal when sending money over the internet to strangers seemed like a bad idea, he started steady after-school work in an Anchorage bike shop at age 14.  Adam later worked for 907 Bikes, and then founded Borealis Fat Bikes after moving to Colorado Springs. Adam sold Borealis in early 2015, spent that summer fishing and biking in Alaska, and then decided it was time to step it up and pursue a new business idea. He started a company called Why Cycles, that he still operates alongside Revel Bikes. His dream was always to make the best carbon full suspension mountain bikes, so he started cooking up Revel Bikes in early 2016, and the rest is history.  

Greg Herrman

Greg Herrman has been obsessed with bikes since the early days of mountain biking in the 1980’s. After a few years in the high-end technology world, he decided that working with bikes suited him a whole lot more than a stuffy corporate environment. Greg worked with Adam at Borealis Bikes after managing sales at Colorado Cyclist, SRM, and a multitude of other bike-related businesses.  Currently, Greg manages all sales and customer service for Revel, even though he’s the ultimate non-sales-oriented sales guy.  With his mild but intelligent feedback, Greg works with customers to make sure they truly will love the bike they buy – he will spend as much time as it takes to help you get the Revel of your dreams. He also moved to Carbondale to work at Revel, and is basking in the simplicity of a small town with no traffic and incredible mountain bike trails nearby. Greg also heads up all Revel wholesale accounts, so if you’re a bike shop, you’ll likely work with Greg to get some Revels dazzling your sales floor.

Andy Michelin

Andy is a native Coloradan and has worked in the bike industry for almost 20 years.  You name it, he has probably ridden it or fixed it. Andy is also our resident espresso aficionado, and takes it upon himself to ensure we have the best coffee ready to serve to our customers or ourselves every morning at our espresso bar. If you give us a call, there’s a good chance Andy will answer and he can answer any question you might possibly have about just about any bike or bike part ever made. Andy is an expert when it comes to full suspension mountain bikes since he’s ridden and sold just about every mountain bike that has been around since the 1980s while working at numerous bike shops and most notably Colorado Cyclist. If you have questions about how a Revel will ride compared to your 1992 GT Zaskar, Andy is your man.

Jeremiah Starkey

Jeremiah Starkey is one of the smartest, most detailed engineers in the bike industry and has the resume and product development history to back it up. Jeremiah and Adam have been long time friends, and he has been a major part of the engineering process with Revel since day one. After working on a contract basis for Revel throughout the development process, he took a leap of faith, moved to Carbondale, Colorado, and is now part owner, COO, and head engineer for Revel. He was a lead engineer at Rockshox for 10 years and most recently was Director of production research and development at Trust Performance, working with Dave Weagle and Jason Schiers to bring the Trust fork to market. He also worked in product development for Selle Royal, so to say he is a bike suspension engineer genius is an understatement. He’s the perfect addition to Revel’s all-star team.

Flynn George

Flynn grew up in a tent in the woods with no running water or electricity. During that awesome time of his life, he learned to ride a bike by jumping three feet off the porch to flat, and building tracks in the woods of Port Townsend, WA. After hitting the books, studying physics and math at Colorado College, he decided that working with and riding bikes was far more appealing than the florescent lights of a lab. He has worked in the manufacturing and distribution side of the bike industry for years. While racing mountain bikes in the professional Enduro circuit, Flynn decided to start Backcountry Lifeline- a non profit dedicated to teaching first aid classes for mountain bikers. Flynn is our resident project management and do-everything guy and, along with Kevin, leaves the rest of us in the dust every time he gets on a bike. Fun fact- Flynn won the local Aspen Snowmass downhill series while riding prototype Revel bikes during the summer of 2018.

Chris Reichel

Reichel was a New Yorker, when he decided he couldn’t stand taking public transportation two hours to ride his bike on dirt, so “one day I just freaked out, gave all my stuff away and moved to Arizona with two bikes and $700 in my pocket.”  After being the main marketing guy at Industry Nine, we dragged him out to Carbondale to help us build Revel. Chris is a high-achieving bikepacker, adventure cyclist, and bike journalist, who loves nothing more than to explore and share adventures focused around bikes. He has been a featured writer for numerous publications like Mountain Flyer, Freehub Mag, Adventure Journal and many others. He has probably ridden his bike across Nepal and Mexico more times than most people. Don’t let the bikepacking style fool you- Chris grew up racing downhill on the East Coast, and can rally a Rail down a jump line with at least as much style as a loaded bikepacker could wish to have while cruising across foreign lands.

Commitment To Sustainability

Here at Revel, our goal is more than designing and sharing amazing bikes that we love to ride, and it’s more than merely trying to offer the best customer service and purchasing experience possible. Our higher goal is to go home every day and feel good about ourselves, and that goes one step further – we want to find balance for ourselves and others by making this world a better place by any small means we are able.

To that end, we are committed to trying to having an environmentally sustainable business to the extent we possibly can. We ship all our Complete bikes in reusable Evoc travel cases to eliminate cardboard waste(within the Continental United States only) – the bike case is our special touch and a lasting symbol of the quality product inside.  At this time we are still shipping frames in a recycled cardboard box.  And if you don’t want the Evoc case, you can ship it back to us, on our dime, so we can re-use it for another customer. We recycle all inbound cardboard and plastic that comes to our office, and we don’t use plastic and paperware in our office break room.  Further, we chose to work with a manufacturer that abides as much as possible to these principles too; they too are committed recycling all scrap carbon, minimizing or eliminating the use of any harsh chemicals in the manufacturing process, and recycling and disposing of any shop items responsibly.

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